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Alcoholic Drinks in China

Alcoholic Drinks in China

Demand for wine (specifically rice wine and still light grape wine) and spirits (specifically other spirits or baijiu in Chinese) continued to grow in 2016, recording respective increases of 5% and 4% in total volume terms. Growth was slower in 2016 than in the previous year, which was due to shifting drinking habits and enhanced health consciousness. Chinese consumers preferred to drink less and chose premium products at business dinners or during formal social occasions for their high-grade qu...

Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



ALCOHOLIC DRINKS IN CHINA
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Volume Sales of Wine and Spirits Record Steady Growth
the Performance of Rtds Is Negatively Affected by the Recession, A Stockpiling Issue and Fading Consumer Enthusiasm
Domestic Manufacturers Continue To Play A Leading Role Within Alcoholic Drinks
Internet Retailers Are Crucial Within China's Alcoholic Drinks Industry
Recovery of Alcoholic Drinks Is Expected Over the Forecast Period
Key Trends and Developments
Premiumisation Persists Across Most Categories Within Alcoholic Drinks
Cross-regional Acquisitions Contribute To A More-centralised Market
Manufacturers Are Making Efforts To Renew Interest Amongst the Younger Generation
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons (no Apparent Consumption)
Sources
Summary 2 Research Sources
China Resources Beer (holdings) Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 3 China Resources Beer (Holdings) Co Ltd: Key Facts
Summary 4 China Resources Beer (Holdings) Co Ltd: Operational Indicators
Competitive Positioning
Summary 5 China Resources Beer (Holdings) Co Ltd: Competitive Position 2016
Luzhou Lao Jiao Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 6 Luzhou Lao Jiao Co Ltd: Key Facts
Summary 7 Luzhou Lao Jiao Co Ltd: Operational Indicators
Competitive Positioning
Summary 8 Luzhou Lao Jiao Co Ltd: Competitive Position 2016
Shanghai Bacchus Liquor Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 9 Shanghai Bacchus Liquor Co Ltd: Key Facts
Summary 10 Shanghai Bacchus Liquor Co Ltd: Operational Indicators
Competitive Positioning
Summary 11 Shanghai Bacchus Liquor Co Ltd: Competitive Position 2016
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 12 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
Summary 13 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
Competitive Positioning
Summary 14 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background\
Lager Price Band Methodology
Summary 15 Lager by Price Band 2016
Category Data
Table 26 Sales of Beer by Category: Total Volume 2011-2016
Table 27 Sales of Beer by Category: Total Value 2011-2016
Table 28 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 29 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 31 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 34 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 35 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 36 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 37 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 38 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 39 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 40 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 41 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 42 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 43 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2011-2016
Table 47 Sales of Cider/Perry: Total Value 2011-2016
Table 48 Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 49 Sales of Cider/Perry: % Total Value Growth 2011-2016
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2011-2016
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Value 2011-2016
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2011-2016
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015
Table 58 Forecast Sales of Cider/Perry: Total Volume 2016-2021
Table 59 Forecast Sales of Cider/Perry: Total Value 2016-2021
Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
Table 70 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 71 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 72 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 16 Benchmark Brands 2016
Category Data
Table 77 Sales of Spirits by Category: Total Volume 2011-2016
Table 78 Sales of Spirits by Category: Total Value 2011-2016
Table 79 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 80 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 81 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 82 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 83 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 84 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 85 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
Table 86 Sales of White Rum by Price Platform: % Total Volume 2011-2016
Table 87 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
Table 88 Sales of English Gin by Price Platform: % Total Volume 2011-2016
Table 89 Sales of Vodka by Price Platform: % Total Volume 2011-2016
Table 90 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
Table 91 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 92 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 93 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 94 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 95 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 96 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2010-2015
Table 97 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 98 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 99 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 100 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 101 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 102 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 103 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 104 Sales of Wine by Category: Total Volume 2011-2016
Table 105 Sales of Wine by Category: Total Value 2011-2016
Table 106 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 107 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 108 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 109 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 110 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 111 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 112 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
Table 113 Sales of Still Ros Wine by Price Segment: % Off-trade Volume 2011-2016
Table 114 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
Table 115 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
Table 116 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 117 Sales of Still Ros Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 118 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 119 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 120 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 121 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 122 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 123 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 124 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 125 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 126 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 127 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
Table 128 GBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 129 NBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 130 LBN Brand Shares of Non-grape Wine: % Total Volume 2013-2016
Table 131 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 132 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 133 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 134 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 135 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 136 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 137 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 138 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 139 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021












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Alcoholic Drinks in China Market research report is a comprehensive guide to get better ideas about market share, size, industry Statistics, strategic industry analysis, emerging industry trends, growth, demand, supply, and forecasts. Alcoholic Drinks in China published on 26-May-2017 includes market trends and forecast Available for US$2100.00 at marketresearchzone.com

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Country: China
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