Baby food in Israel has seen growth both in terms of value and volume between 2009 and 2015. Volume has grown by 22.2% since 2009 and sales have grown by only 18.5% at current prices and by 8.1% at constant 2009 prices. Strong economic growth, coupled with annual rises in the numbers of live births and raise in consumption by higher number of more affluent consumers , boosted all sectors of the market, with the exception of baby drinks. In 2015, milks dominated the market, accounting for 63% of retail sales and 46% of volume sales, wet meals accounting for 34.5% of volume sales, although only 16% of value. The remainder of the market consists of cereals (13%), finger food and other types of food, including baby pasta (6.5%), and the tiny and shrinking drinks sector.
Food & Beverage Market
Packaged Food Market